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Transparency first · No black boxes

What's actually
in your report.

Every page, every number, every recommendation — explained before you buy. Including what the report can't do and who it isn't right for.

The math, open-source

How your numbers are calculated.

No black box. Here is the exact formula behind your calorie target.

Step 1

BMR — Basal Metabolic Rate

How many calories your body burns at complete rest. Calculated using Mifflin–St Jeor, the equation preferred by the Academy of Nutrition and Dietetics over Harris-Benedict because it was validated on modern populations.

For men(10 × kg) + (6.25 × cm) − (5 × age) + 5For women(10 × kg) + (6.25 × cm) − (5 × age) − 161
Step 2

TDEE — Total Daily Energy Expenditure

Your BMR multiplied by an activity factor based on what you told us about your daily movement and exercise frequency. We use five tiers from sedentary (×1.2) to very active (×1.725).

TDEE = BMR × activity factor
Step 3

Goal-adjusted target

Your TDEE is adjusted by a caloric delta based on your goal and preferred pace. We apply a 500 kcal deficit for weight loss (targeting ~1 lb/week), a 250 kcal surplus for muscle gain, or zero delta for maintenance.

Target = TDEE ± goal delta

Deficits are floored at 1,200 kcal (women) / 1,500 kcal (men) per NHLBI guidelines.

Step 4

Macro split

Macros are distributed from your target calories based on goal, then adjusted for dietary restrictions. Low-carb preference gets a 35% carb ceiling. Diabetes flags an additional carb cap at 35% and a protein floor at 30%.

Protein: 30–35% · Carbs: 35–50% · Fat: 20–30%
Page by page

10 sections. Every one personalized.

Here is exactly what's in the report and what each page uses from your quiz answers.

📊
Ch. 00

Your numbers

The personal data page

Your exact BMR (basal metabolic rate), your TDEE (total daily energy expenditure), your daily calorie target, and your macro split in grams — not percentages. All calculated from your weight, height, age, sex, and activity level using the Mifflin–St Jeor equation, the formula used by registered dietitians.

  • Calorie target to the calorie
  • Protein / carbs / fat in grams
  • Top 3 levers for your specific goal, ranked by impact
  • 3 first action steps for this week
  • 4-week results timeline
📅
Ch. IV

Your week

7-day meal calendar

A meal schedule that reflects what you actually told us. Days you marked as "eating out" show no recipe — just "your call." Days you cook show a full suggestion adapted to your dietary pattern, allergies, and food preferences.

  • Breakfasts, lunches, snacks, dinners
  • Adapts to vegan / vegetarian / pescatarian / gluten-free / dairy-free / nut-free / fish-free / soy-free
  • Sunday batch system: cook once → Mon/Wed/Fri lunch handled
  • No suggestions for days you said you eat out
🔬
Ch. I

Micronutrients

What to actually eat more of

Not a generic vitamin list. This page surfaces the three to five micronutrients most likely to be limiting for your dietary pattern and goal — and tells you which foods in your existing plan already cover them.

  • Iron, calcium, B12, D3, zinc, magnesium, potassium
  • Adapted to dietary restrictions (vegans have different gaps than omnivores)
  • Food-first approach — supplements only where food alone can't fill the gap
🫒
Ch. II

Oils & fats

The olive oil question, answered

A practical guide to the fats that matter: which ones to cook with, which to add cold, which are marketing. Personalized based on your health conditions (cardiovascular risk, diabetes, PCOS) and what you said you already cook with.

  • Omega-3 to omega-6 ratio for your dietary pattern
  • What to cook with vs. finish with
  • Specific product calls (extra-virgin, avocado, coconut) with verdict
🌰
Ch. III

Seeds & nuts

Calorie-dense but worth it

Seeds and nuts are where most people either over-eat or avoid entirely. This page explains what actually earns its calories for your goal, and what to pass on. Allergy-aware: tree nuts, peanuts, and seeds are flagged separately.

  • Nut and seed recommendations filtered by your allergies
  • Portion guidance by goal (weight loss vs. muscle gain vs. maintenance)
  • Specific picks: hemp seeds, flax, chia, walnuts, almonds — with context
⏱️
Ch. V

Timing, sleep & movement

When to eat, what to drink, how sleep and exercise connect

The natural 12–14h eating window, protein at breakfast, carb timing at dinner — plus a beverage guide with daily targets and what to cut first, a minimum-effective-dose movement plan for your goal, and the sleep-nutrition loop that most guides skip entirely.

  • Beverage targets · daily, weekly limits, and what to avoid
  • Movement guide · strength + Zone 2 sessions sized to your goal
  • Sleep targets · temperature, light, last caffeine, the nutrition stack
🍔
Ch. VI

Restaurant playbook

6 chains decoded

What to order at Chipotle, Sweetgreen, McDonald's, Chick-fil-A, Starbucks, and The Cheesecake Factory — and what looks healthy but isn't. Only included if you said you eat out at least once a week.

  • Best order per chain, macro breakdown included
  • What to avoid and why (the hidden calorie bombs)
  • Off-menu modifications that work
🛒
Ch. VII

Shopping list

Walmart-verified, aisle by aisle

A grocery list sized to your budget tier ($80, $140, or $220/week) and adapted to your dietary restrictions and allergies. Walmart-verified item names so you can find them. Organized by aisle so you're in and out in under 20 minutes.

  • Exact item names, exact Walmart prices
  • Sized to $80, $140, or $220/week budget
  • Organized by produce, proteins, grains, pantry staples, dairy/alternatives
  • Seasonal adjustments for cost efficiency
🏷️
Ch. VIII

Reading labels

What the front of the package hides

Three patterns to spot on nutrition labels that signal a food is worse than its packaging claims. Practical, not a full nutrition-label course — just the three things that, once you see them, you can't unsee.

  • Hidden sugars: the 50+ names for sugar on ingredient lists
  • "Low-fat" trap: what manufacturers replace fat with
  • Serving size manipulation: how 150-calorie bags become 450
💊
Ch. IX

Supplements

Verdicts, not recommendations

This section doesn't tell you to buy supplements. It tells you which ones have legitimate evidence for your situation, which ones are expensive placebos, and which ones interact with conditions you flagged. Personalized to your health profile.

  • Evidence verdict for: creatine, protein powder, omega-3, vitamin D, magnesium, probiotics, multivitamin
  • Flagged interactions for diabetes, PCOS, thyroid, cardiovascular conditions
  • "Skip" verdict for anything with weak or conflicting evidence for your goal
⚠️

What this is not.

Honest words before you buy.

Not medical advice

ShapeMyMeal is general nutrition education based on publicly available dietary guidelines. It is not a substitute for advice from a physician, registered dietitian, or other licensed healthcare provider. If you have a diagnosed medical condition, review this plan with your doctor before starting.

Not a cure, not a treatment

The report may flag health conditions in its recommendations, but it does not diagnose, treat, or manage any disease. Weight and health outcomes depend on dozens of factors beyond nutrition that we cannot account for in a 14-question quiz.

Results vary. A lot.

The transformation stories you see on this site are real and self-reported. They are not typical. Genetics, sleep, stress, medications, and adherence all affect outcomes in ways our calculations cannot predict. Your results will be different.

The numbers are estimates

Mifflin–St Jeor has an error rate of ±10–15% even on healthy adults. Your real TDEE can only be measured precisely in a metabolic chamber. Use your target as a starting point and adjust after two weeks based on what the scale and your energy actually do.

Not for every situation

We do not generate a plan if you flagged: Type 1 diabetes requiring insulin management, active eating disorder history, pregnancy or breastfeeding, or severe kidney disease. These situations need direct clinical supervision. We will tell you clearly if this is the case during the quiz.

AI-free calculations

Your report is generated by deterministic code, not an AI language model. Every number you see was computed from a formula, not suggested by a model that can hallucinate. That is both a strength (reproducible) and a limitation (no nuance beyond what we programmed).

Honesty about fit

This works well for some people. Not everyone.

Good fit
You want to understand the whyEvery recommendation in your report traces back to a number or a study. No "just trust us."
You cook 3–6 days a weekThe meal plan is built around home cooking. If you never cook, the restaurant playbook still helps — but you're buying half a product.
You've tried general advice and it didn't stick"Eat more protein" works for everyone. "Eat 142g of protein, distributed across these 4 meals, sized for a 5'7″ 168 lb person who runs twice a week" works for you.
Your schedule is irregularThe meal calendar adapts to the days you told us you eat out, work late, or skip lunch. No plan that assumes a perfect week.
You have dietary restrictions or allergiesVegan, gluten-free, nut-free, dairy-free, soy-free, fish-free — the plan adapts. Every recipe suggestion and grocery item is filtered.
Not a good fit
You want a meal kit or pre-made foodThis is a PDF plan. You still have to shop and cook. If you want food delivered, this is not for you.
You're looking for a medical treatmentIf you need clinical nutrition therapy — for kidney disease, active eating disorder recovery, cancer treatment — you need a registered dietitian, not a report.
You want a full coaching programThe report includes a minimum-effective-dose movement guide and a sleep protocol, but no lifting programs, no periodization, no online coach. If you need a full training plan, you need a personal trainer.
You want someone to hold your handNo coaching, no check-ins, no community. It's a document. If you need ongoing accountability, you're looking for a different product.
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Built from your actual weight, height, age, schedule, allergies, and goals. Not a template. Yours.

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