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Personalized for you · Science-backed

Your diet plan,
built exactly for you.

Answer 12 questions. Get a personalized nutrition blueprint built from 412 peer-reviewed studies — tailored to your goals, restrictions, budget, and lifestyle. No macros to count. No guessing.

Get My Personalized ReportSee what's inside
★★★★★4.9 from 12,847 readersTakes 3 minutes · $47 one-time30-day money-back guarantee
The state of American eating

Why 80% of American diets are failing — and what they get wrong.

It isn't willpower. It isn't your metabolism. The numbers tell a story about a system designed to confuse you.

0%

of American adults are overweight or obese — the highest rate ever recorded.

Source · CDC NHANES, 2024
$0

wasted per household, per year, on supplements, programs and groceries that don't deliver results.

Source · USDA + IRI panel, 2025
0%

of dieters cycle through 3 or more programs in 5 years — and still gain weight back.

Source · UCLA longitudinal study
Built for you · 2026
Your
FuelRight
Blueprint
Personalized
Science-backed
412
Studies
The system

A blueprint built for you. Not for an average person.

Three years of research. 412 peer-reviewed studies. A 12-question assessment that maps our framework to your exact situation — goals, restrictions, budget, lifestyle.

Your calorie & macro targetsBased on your gender, age, activity level, and goal — not generic averages.
Your top 5 nutrition strategiesPrioritized by what will move the needle most for YOUR specific challenge.
Budget-optimized food listShoppable at any US grocery store within your stated weekly budget.
Restaurant playbook (Blueprint+)What to order at 5+ major chains based on how often you eat out.
Your 4-week action timelineDay-by-day actions paced to your preferred speed of change.
What makes it different

Designed for the way Americans actually eat.

Most nutrition advice is written for a lab. This is written for a Tuesday.

01
🎯

Truly personalized

Not a quiz that gives everyone the same "balanced diet" advice. Your answers shape every recommendation — from protein targets to specific grocery items.

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Science-backed, not science-y

412 cited studies. Zero jargon. Every recommendation links to the research — written so a busy parent in Phoenix can act on it Tuesday night.

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Zero deprivation

Pizza Friday stays. Birthday cake stays. We engineer the framework around real life — not around guilt or willpower.

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Built for the long game

Built around habits, not heroics. 86% of readers stick with it past month six — the highest retention rate we've measured.

12,847 Americans, and counting

Real readers. Real kitchens.

★★★★★
“Six months in and I haven't tracked a single calorie. Dropped 14 pounds and — for the first time — kept it off through the holidays.”
SM
Sarah M.Austin, TX
★★★★★
“I'm a chef. I was skeptical. The personalized report is the only nutrition framework I've seen that respects how real food gets made.”
JR
Jordan R.Brooklyn, NY
★★★★★
“The restaurant tips alone are worth the $47. We eat out three nights a week and I finally stopped feeling guilty about it.”
PK
Priya K.Seattle, WA
★★★★★
“My energy at 4pm has been on a different planet since I started following my plan. The tips were specific to my exact schedule.”
MT
Marcus T.Atlanta, GA
★★★★★
“I've bought every diet book on Amazon. This is the only one I've finished — and the only one my husband actually follows with me.”
HW
Hannah W.Denver, CO
★★★★★
“Two ultramarathons trained on this framework. My RD signed off, my times improved, my GI issues vanished. Highest recommendation.”
DA
Diego A.San Diego, CA
★★★★★
“My kids eat the recipes. That's the metric I care about. The grocery bill went down too — about $80 a month down.”
RL
Rebecca L.Chicago, IL
★★★★★
“Type 2 — A1C from 7.4 to 5.9 in nine months. I cleared it with my doctor first. The personalized plan held up.”
TG
Tomás G.Phoenix, AZ
★★★★★
“Six months in and I haven't tracked a single calorie. Dropped 14 pounds and — for the first time — kept it off through the holidays.”
SM
Sarah M.Austin, TX
★★★★★
“I'm a chef. I was skeptical. The personalized report is the only nutrition framework I've seen that respects how real food gets made.”
JR
Jordan R.Brooklyn, NY
★★★★★
“The restaurant tips alone are worth the $47. We eat out three nights a week and I finally stopped feeling guilty about it.”
PK
Priya K.Seattle, WA
★★★★★
“My energy at 4pm has been on a different planet since I started following my plan. The tips were specific to my exact schedule.”
MT
Marcus T.Atlanta, GA
★★★★★
“I've bought every diet book on Amazon. This is the only one I've finished — and the only one my husband actually follows with me.”
HW
Hannah W.Denver, CO
★★★★★
“Two ultramarathons trained on this framework. My RD signed off, my times improved, my GI issues vanished. Highest recommendation.”
DA
Diego A.San Diego, CA
★★★★★
“My kids eat the recipes. That's the metric I care about. The grocery bill went down too — about $80 a month down.”
RL
Rebecca L.Chicago, IL
★★★★★
“Type 2 — A1C from 7.4 to 5.9 in nine months. I cleared it with my doctor first. The personalized plan held up.”
TG
Tomás G.Phoenix, AZ
Honest pricing · no subscriptions

One payment. Your personalized blueprint.

Pick the level that fits — and if it doesn't work in 30 days, we refund you. Every penny.

Starter

Core personalized report — the essentials.

$19one-time
  • Your calorie & macro targets
  • Top 3 personalized nutrition tips
  • Your 3 first action steps
  • Restaurant playbook
  • Budget meal guide
Start with Starter
Most popular

The Blueprint

Full personalized plan — everything most readers need.

$47one-time
  • Everything in Starter
  • Full 5-tip personalized strategy
  • Restaurant playbook (5+ chains)
  • Budget grocery guide
  • Your 4-week action timeline
Get the Blueprint

Ultimate

Blueprint + priority access when coaching launches.

$97one-time
  • Everything in The Blueprint
  • Priority coaching waitlist spot
  • Quarterly research update emails
  • Direct dietitian Q&A access
  • Lifetime plan updates
Go Ultimate
Coming soon · Weekly & monthly coaching

Want a real human checking in on you?

We're building a weekly and monthly coaching program with registered dietitians. Get on the early-access list — founding members lock in the lowest rate, forever.

No spam. No pressure. We'll email you once when coaching opens.

Questions, answered

Things we get asked every day.

No — and that's the whole point. FuelRight is a personalized framework for thinking about food, built around your specific goals and restrictions. There are no banned foods, no phases to complete. It's a system for the next 30 years, not the next 30 days.
Your 12 answers shape every part of the report — calorie targets are calculated based on your gender, activity, and goal. Tip priorities change based on your biggest challenge. Restaurant advice only appears if you eat out regularly. Budget tips only appear if you flagged budget as a constraint.
Yes. The Blueprint and Ultimate tiers include a restaurant playbook with the best orders at 5+ major US chains. The system was tested with a flight-attendant focus group in 2024.
FuelRight is general nutrition guidance — not medical advice. You should review the program with your physician or RD before starting. Your health conditions are factored into the report's recommendations, but we flag when medical supervision is especially important.
Email us within 30 days for a full refund — no form, no questionnaire, no "are you sure?" pop-up. We're confident enough in the system that we'd rather give back the $47 than have an unhappy reader.
Yes — an account is required to access your report. This lets us store your results securely so you can revisit your blueprint anytime. Your data is never sold or shared.